Keeping that in mind, what are my new year resolutions?
#1 Shoot More Advertising
You could say a lot of things: that it’s where the money really is, that to be considered successful you should shoot a lot of advertising work… but to me advertising has always been “just” the true essence of Fashion Photography. In order to transmit the identity of a brand, you have to evoke specific emotions, and that can be done only when you unleash all your knowledge and creativity. To me there is nothing more rewarding than being chosen to understand, rework and portray a brand. I’ll work hard in trying to land more advertising jobs.
#2 More Editorials
I love shooting editorials. Creativity, team work and the joy of being published… how can you beat it? This year I would like to up the game a bit and try to get on higher-end magazines.
#3 Shoot Less
Yes, I know that my first two resolutions were “to shoot more” and “more again”, but I’d like to try to shoot more with less: slow down a bit and think more about the single shots. As I am now, I often overshoot because of my fear of not getting the right one. And every single time I do get the results I want, but I’d like to get better at understanding when I have already gotten it and stop waisting time.
#4 Streamline Workflow
You can never be too efficient: the more throughput I can manage, the more work I can take on. The problem here is that I have to manage too many fronts: shooting is just a 10% of the job. Production, logistics, job hunting, marketing and all things administration take an immense toll on the available time. I already am a production freak, but it looks that I need to get better again.
#5 Retouch Quicker
Another time sink is retouching. Don’t get me wrong, I love retouching my own images: without it the shots are just that… shots. Retouching completes the process, but yet it takes too much time. Part of the problem here is that I need to book a good slice of undisturbed time to really get into it. This is also part of the previous resolution: if I can manage to regulate my workflow better, probably it will save time with retouching too.
#6 Share Knowledge
Obviously I am planning to continue to put a lot of energy into my own school, Bottega Fotografica. But I’d like to post more specifically about fashion photography. Up until now you’ve only seen a few posts on this blog, but I’d like to create more behind the scenes: photos, posts and videos. Usually I’m just too focused on the job at hand and I forget to shoot B-roll, but recently I got an assistant, so I’ve already begun to tackle the problem.
#7 Print More
There isn’t much to be said here. Being born as a digital photographer, I see most of my photos only on screen, but as I approached printing (and its difficulties) I’ve come to appreciate it more and more. Printing is on a whole different level: it elevates your work.
This is also a double fold resolution: I’d like to print only my best work, so printing more means that I have to make “more best work” (yes, I know it’s just a mind trick, but bear with me).
#8 Travel More
There is nothing like traveling and experiencing more cultures. “If money was not a problem” I’d spend all my time traveling. To me it’s not that much a matter of decompressing from work as much as a mean to get inspiration: I want to see as much as possible of this big big world.
#9 China Book
Last year I traveled to Switzerland, France and China. I stayed nearly one month in China, and this year I’m going to go there one more time in March. While I was there I began working on a side project of mine that I intend of putting out in the world this year (yes, it’s a photo book, what a surprise right?). I’m not sure if it will be appreciated or not, but reality is I’m just doing it out of selfishness, to express my view of today’s China as an in/outsider. But if you might be interested, let me know, I’d be happy to hear that!
#10 Continue this Career
The last resolution is a bit anticlimactic, but it’s the most important one. Being a freelance photographer is so damn difficult that I have often wondered if it was the right career (asians’ peer pressure can be truly destructive), but I can’t really see any other way for me now other than living and breathing photography.